- To make wines that show the territoriality of the provenance place.

- To implement the new grape producing and oenological techniques, to improve the product, increase the character’s typicalness and grant its genhealtiness and authenticity.

- To provide the consumer with a qualitative product, with an excellent quality/price ratio.

- To set up a direct relationship with the consumers and the likely consumers.

- To keep the territory, its beauty and decrease the farming environmental impact.